As an underrepresented civilization on the media, Inuit culture seems to be a source of inspiration for Belgium-based artist Zoë Mc Pherson. Add to the mixture techno hedonism and highly mesmerizing visuals and you get a banger.
As a reflection on where Inuit and Western cultures collide, the artist tries to initiate her audience to a wider spectrum of other unknown civilizations. Film—directed by Italian director Alessandra Leon, the video portrays well the essence of the music: dark electronic with traditional Inuit throat singing. About the video, both artists explained: