Vin Villa is of the generation of rappers who weren’t too cool for school. After a hiatus of almost 5 years, the artist is back to continue what he had started years ago with was already active on the musical scene in parallel. With his new track “Natives”, which featured Karyon, Villa is back and gives a shot to the music industry.
In 2011, Vin Villa released several mixtapes, “Victory Is Necessary”, “Finally”, and “CApable.” However, due to a change in management back then and the opportunity to attend USC he removed all three projects from the internet. “forever.FREEDOM.dreaming” is his resurgence to the game.
“Natives” is a track off “forever.FREEDOM.dreaming,” and gives us a taste of the verbal savagery Vin Villa is capable of.
There is nothing subtle or pussyfooted in his delivery, and Villa hits hard with vivid descriptions of his various ups and downs. The rapper is remarkably self-aware and notes the soul-sucking corporateness of the music industry. Although he knows that making it big means being part of the industry machine, he remarks on his own hypocrisy and throws out a nod to the Wu-Tang.
“Currency in exchange for culture because it’s all a cash crop/ I want to drink the CREAM I’m sipping every last drop.” Villa also goes in-depth on his own upbringing.
“23 years old and I moved up out the beach/but I ain’t move far just up a couple streets,” raps Villa over heavy bass and dragging instrumentals. His style brings to mind Vince Staples, another young rapper from Long Beach. Villa is part of the new wave of West Coast 2.0 talent that swerves away from overtly bragging about how big their guns are. Instead, he focuses on the damage the guns are causing. As West Coast rap continues to evolve and bring forth new talent, Villa‘s raw talent promises big things.